Build A GREAT Business, Not A Perfect One

In this article I’m going to call out something that’s keeping every entrepreneur from growing their business. I guarantee this has happened at some point in your career. It might be going on right now. It might be something you struggled with in the past. I don’t care if you’re making seven or eight figures. I don’t care if you’re in Facebook advertising or some other field. I don’t care if you’re just getting started. I don’t care if you’re in debt.

The one thing holding you back from growing your business and grabbing everything you want from your life is not taking action.

The best business-building advice I’ve ever been given, that I can give you today, is to TAKE IMPERFECT ACTION!!!

This article is going to shine a spotlight on all of the excuses and the lies that you’re telling yourself that are keeping you stuck and frustrated. But I won’t leave you there, my friend, we’ll also talk about how to conquer the anxiety you’re experiencing and fix this issue once and for all.

So, here are some excuses we’ve seen lately…

I can’t start marketing my business because my website isn’t right.

So, are you going to sit there and try to tell me that you can’t start contacting people and selling your product or service because your website doesn’t have the right colors or the right font?

Or that your business cards have a typo on them? Or the floor of your retail store isn’t tiled yet? Or your laptop dies just when you need to write a script? Come on!

If your laptop dies, type the script on your phone! The floor isn’t ready yet? People can walk on concrete, what’s the big deal? Your business cards aren’t perfect — who needs ’em?! Put your contact info in the other person’s phone where they can’t lose it.

The point I’m trying to make is to quit looking at the obstacles and to start looking for a way around them!

If you’re serious about growing your business…

Then Shut Up and Make It Happen! Write that down on a wall or put it where you can’t miss it, but drill that phrase into your soul, because if you don’t, you’ll never get where you want to go.

I want to get clients, but I don’t have any testimonials.

Get your butt off the couch, go meet some prospects, shake their hands, look them in the eyes, be honest and they will trust you!

I don’t have enough money to enroll in your course.

What? Get a credit card! Go borrow from a friend! Go rob a bank! I don’t care, just shut up and make it happen!
Whatever it is that’s holding you back — you’ve GOT to get the upper hand.

What would’ve happened if I had let fear or uncertainty keep me from taking action?

We’ve got a shitload of helpful information within our agency, a ton of dope videos and rad courses, but we didn’t have anything that we were providing the public for free. We had no new and consistent content to introduce us to potential clients.

So, Alabama, Reena and I sat down one day and started brainstorming. We don’t have a lot of time, so we knew whatever we did had to be short and easy to produce. Something we could do quick, no more than five minutes.

That’s when ‘5 Minutes With Billy Gene‘ was hatched. We decided that day to go for it. I called my buddy, Jack, who’s a painter, and he came here and painted the walls of our impromptu “studio.” I spent about $200 on it, and a couple of days later, we rolled out ‘5 Minutes With Billy Gene’.

Completely Imperfect action with a CAPITOL I!

If I had wanted to, I could have found a ton of excuses not to move on this thing. I could have waited until I had a perfect teleprompter, I could waited to write out perfect scripts, I could have waited for better lighting, I could have waited for better mics. But instead, we took action!

Now, as a result, we have thousands of people, every day, who watch 5 Minutes With Billy Gene! We get great feedback on it, we generate sales from it, we get clients and students from it, and it was so IMPERFECT!

Yeah, there are things we can improve. We’ve been told to fix the sound and that I should quit cussing (grin).

But at the end of the day, it’s making a difference for people. And that’s what matters.

So, back to you? What is holding you up? Why are you still making excuses? The truth is, you have these excuses because you’re afraid!

You’re afraid to take the action that will make your businesses grow!

It’s time to get out of your own head and go sell. Get off your ass and take a risk! Don’t be afraid to look stupid; we look stupid all the time, but look at what we’re earning!

I know I went on a rant here, but I hope it has driven the point home. Don’t let fear stop you from growing your business and having the lifestyle you want.

So, Shut Up and Make It Happen! You can start by sharing this post. Thanks!

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-The Billy Gene Is Marketing Squad